Maybe it’s because we’re lazy, maybe it’s because we’re visual learners (maybe it’s because we have the attention span of a goldfish) but for whatever the reason, the average Jane has shown an overwhelming increase in response to content with professional media attatched.
Of course I’d say that (I obviously have a vested interest) but you’re probably wondering what the pros have to say. Well, I’m glad you asked.
Here’s the nitty gritty: You probably already know that text with better pictures yields better response. Why else would all of us be hovering by the windows with our best dishes, hoping for that IG worthy shot.
“Tasty” was the brainchild of several of Buzzfeed’s brightest minds, after searching for something that would make users want to connect with each other (aka, share the content).
Videos shot directly from above were choosen for a very specific reason:
“It is really from the angle of the user, from the angle of the audience,” Tasty global GM Ashley McCollum explained.
“It’s your hands; it feels like you’re cooking it. It’s a totally different point of view than we’ve seen in the rest of the food-media space …
“When you are holding your phone and looking [at] it and it feels like it’s your hands, that is a big factor in why you feel connected to the media … the combination of that plus the way we think about media—which is social—and then plus food has created this amazing combination.”
Those potential perks don’t even address the likely uptick ad dollars from increased CPM that you could enjoy by putting said videos on your blog.
If seeing is believing, let us help your readers believe in your recipes, and keep you where you should be; in the kitchen (shoes and chains optional).
If you have any questions, comments or just want to talk to a real person and make sure you’re not about to get into business with a psychopath, feel free to email @ firstname.lastname@example.org and if you’d like, we can set up a time to chat on the phone.
*While you’re here, check out this video because, well, videos are probably why you’re here.*